Hallmark Shoebox humor greeting cardS

The following information and images are the property of Hallmark Cards, Inc. © 2023 Hallmark

Original illustrations and hand lettering for Hallmark’s humor brand of greeting cards: “Shoebox.” These illustrations required me to maintain a consumer-focused mindset, adapt my art style to fit the Shoebox brand strategy, and create narrative illustrations that would fit the tone of the editorial copy. Editorial copy for each card was written by the Hallmark writers.